Scrilla Guerillaz West logo SCRILLA GUERILLAZ WEST
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LOS ANGELES  •  LAS VEGAS  •  WEST COAST

SCRILLAGUERILLAZ WEST

West Coast Entertainment. Culture. Business. Opportunity.

Connecting the West Coast's artists, entertainers, models, entrepreneurs and business owners with media, marketing, promotion and creative opportunities.

MI. 01 · ABOUT

The West Coast Has A Voice. We're Here To Amplify It.

Scrilla Guerillaz West was built as an expansion of Scrilla Guerillaz Entertainment & Magazine, a dedicated presence on the West Coast, created to open doors for the creative and business communities of Los Angeles, Las Vegas, and the markets that move between them.

This is where music meets business, where a model's portfolio sits next to a founder's pitch deck, where the culture is covered with the same seriousness as the commerce behind it.

MUSIC
ENTERTAINMENT
FASHION
MODELS
FILM & TELEVISION
ENTREPRENEURS
SMALL BUSINESSES
ARTISTS
MEDIA
MARKETING
NETWORKING
CREATIVE OPPS
SUNSET BLVD, LAEST. WEST COAST
MI. 02 · OWNERS

Meet The Owners

The team behind the wheel of the West Coast operation.

FOUNDER / OWNER

Jesse Swindell

Known as "Lord Daze" Founder / Owner

Entrepreneur, entertainment executive, artist, and media personality, Jesse Swindell, known as Lord Daze, is the creative force behind the Scrilla Guerillaz brand. His work spans entertainment, media, and music, with a consistent throughline: building real marketing and opportunity for artists and entrepreneurs.

CO-OWNER / WEST COAST

Ladaro Pennix

Known as "Monsta Yo" Co-Owner / West Coast Partner

Ladaro Pennix, known as Monsta Yo, leads the West Coast operation as a partner in expanding the Scrilla Guerillaz vision into Los Angeles, Las Vegas, and the surrounding markets, grounding the brand's national reach in real West Coast relationships.

CFO

Mookie Da Loc

CFO, The Hood Smoker's Potcast

Mookie Da Loc serves as Chief Financial Officer of The Hood Smoker's Potcast, leading financial strategy, business development, and long term growth. A business executive and creative entrepreneur, he brings experience in artist development, brand building, and strategic partnerships, working to expand sponsorships and strengthen the platform's voice in hip hop media.

MI. 03 · MISSION

Our Mission

Our mission is to create a platform where talent meets opportunity. Scrilla Guerillaz West is dedicated to helping artists, entertainers, models and business owners gain visibility, build their brands, connect with the right people, and turn creative ideas into real opportunities.

It's about building relationships, creating exposure, opening doors, and developing opportunities that last past the first feature.

Visibility
Relationships
Exposure
Opportunity
MI. 04 · ARTIST OF THE WEEK

Artist Of The Week

A new feature, every week. This is the space to update on rotation.

THIS WEEK'S FEATURE

Soulful Smallz

Genre: Neo-Soul Location: Long Beach, CA

A rising West Coast artist from Long Beach whose soulful voice and captivating performances are redefining what great music sounds like, drawing comparisons to legends like Musiq Soulchild and D'Angelo.

Current ProjectDrive to You
Latest ReleaseDrive to You (Single)
UpcomingTaking the West Coast sound to a bigger stage
Based InLong Beach, CA
MI. 05 · UPCOMING EVENTS

Upcoming Events

Where to catch us next. Tap into the flyer for full details, then lock in your tickets.

DW Flame with Special Guest Suga Free

Saturday, Oct 10th Doors 7PM · 21+ Anaheim, CA

Scrilla Guerillaz West, Kitti Bratz Entertainment, and Money Don't Stop Ent present a night of West Coast street gospel, with live performance by Suga Free, 99 Bottles & Cocktails, and a portion of proceeds supporting Hood Fades.

Get Tickets

Suga Free Live In Orange County

Saturday, Oct 10th Anaheim, CA Presented by Kitti Bratz Entertainment

Scrilla Guerillaz West, Monsta Yo, Mookie Da Loc, and Kitti Bratz Entertainment bring Suga Free live to Orange County for a night of 99 Bottles & Cocktails and West Coast street gospel.

Get Tickets
MI. 06 · SG WEST STORIES

SG West Stories

MusicEntertainmentBusinessFashion ModelsFilm & TVEventsWest Coast Culture InterviewsArtist Spotlights

Sunset on Hollywood Blvd: the block that never slows down

A longer editorial dek for the lead story, giving readers the hook before they click through to the full feature.

5 Business Moves Every LA Hustler Should Make This Year

From locking down the right LLC structure to building a network that actually opens doors, here's what's moving the needle for entrepreneurs building in Los Angeles right now.

Inside the Tupac Shakur Murder Trial: What's Happening in Las Vegas

Nearly three decades after the rap icon's death, Duane "Keffe D" Davis is on trial in Clark County. Here's where the case stands as testimony continues.

West Coast Style Is Shifting: The Trends Taking Over 2026

Baggy silhouettes, throwback sportswear, and California-cool layering are dominating street style from Melrose to the Westside this season.

SG West Sits Down With Rising West Coast Voices

Our latest round of interviews spotlights the artists, creatives, and entrepreneurs shaping the new West Coast sound and scene.

MI. 08 · SERVICES

What We Offer

Magazine Features

Editorial placement in SG Magazine's print and digital pages.

Inquire →

Artist Promotion

Coordinated push across media, blog, and social channels.

Inquire →

Blog Features

Placement in your genre category on SG West Stories.

Inquire →

Radio Promotion

Rotation and spins through ASCAP-licensed partners.

Inquire →

Music Marketing

Campaign planning built around your release schedule.

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Social Media Promotion

Amplification across SG West's social platforms.

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Event Promotion

Coverage and promotion for West Coast shows and events.

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Model Features

Editorial spotlights for models building their portfolio.

Inquire →

Business Promotion

Visibility for West Coast entrepreneurs and small businesses.

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Brand Marketing

Strategy and creative for growing brands.

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Film & TV Promotion

Coverage for projects, premieres, and releases.

Inquire →

Interviews & Advertising

Sit-down features and advertising placements.

Inquire →
MI. 09 · CONTACT

Connect With Scrilla Guerillaz West

Tell us who you are and what you're working on. The right person on the West Coast team will follow up.

Looking to work with the West Coast team long-term?

Let's Talk

+1 (929) 923-0139

ArtistEntertainmentModelBusiness AdvertisingMediaPartnershipEventOther
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